Jovana Markovic’s style fuses luxurious, timeless sophistication with a youthful edge. Her brand centers on using the finest natural materials to create pieces that are both versatile and empowering. Designed for strong women, her collections offer a refined mix of urban chic and feminine silhouettes, perfect for casual and dressy occasions.
Known for her unique approach to texture, transparency, and layering, Jovana creates bold, innovative combinations that reflect her distinct vision.
Based in Belgrade, Serbia, Jovana debuted her collections at Belgrade Fashion Week in 2010 and has since become a staple at the event, gaining international attention. Her work has been featured in major Serbian fashion magazines, and she’s won numerous awards, the 2012 Elle Fashion Award, and the 2021 Elle Style Award and many more.
In addition to her flagship store in Belgrade, opened in 2010, Jovana’s designs have been available at the prestigious Assembly NYC store since 2018, where her latest pieces are always on display. Her collections are also available online and in select stores in Belgrade.
